• dgmib@lemmy.world
    1·
    15 minutes ago

    That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.

  • tallpaul@lemm.eeEnglish
    4·
    2 hours ago

    Skoda have done something similar with their latest offering. No Skoda badge, no radiator grill. Just SKODA in a boring font.

    • Zacryon
      1·
      2 hours ago

      Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.

  • inbeesee@lemmy.world
    4·
    3 hours ago

    They’re trying to impress investors with ‘serious’ design, not stand out with a unique one

    • zalgotext@sh.itjust.works
      3·
      1 hour ago

      Nothing says “serious” like mixing upper and lower case letters yet keeping them all the same height, so it looks like a third grader wrote it

  • thatKamGuy@sh.itjust.works
    121·
    5 hours ago

    /uj Technically this is their new logo:

    J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.

    Either way, though - it’s still…

    /j

    …pReTtY fArKiN’ sToOoPiD.

  • Mwa@lemm.eeEnglish
    6·
    4 hours ago

    I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.

  • Et Al@lemmy.worldEnglish
    6·
    6 hours ago

    Their logo doesn’t have a jaguar and their car commercial doesn’t have any cars. Fuck it, whatever

  • Aksamit@slrpnk.net
    18·
    8 hours ago

    Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?

    That’s impressive, haha.

  • max_dryzen@mander.xyz
    20·
    10 hours ago

    GUys I’m from 2040 2035, here’s Microsoft’s logo

    MS corporate comms army did a sik job getting across those inscrutable monolith vibes, I bet when it launched they all clapped (even though clapping is in performance reviews)

    BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)

    spoiler