- cross-posted to:
- worldnews@lemmy.ml
- cross-posted to:
- worldnews@lemmy.ml
- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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I honestly wondered why they haven’t done this yet for years
It’s quite likely that the cost actually outweighs the gains. Adblocking really isn’t all that prevalent across Internet users as a whole. I think the stats are something like 10% or lower.
But it’s always been their server. It’s not like Geico provided that video snippet
Damn, this could stop Invidious, Piped and Newpipe from being able to block ads.
It might take a lot more effort, but I don’t think this will be the end. Google is required by law to label ads as such, giving these tools an opportunity to detect and skip them.
What law (and jurisdiction) are you thinking of?
My understanding is that this would be covered with a blanket note on the page if it detects you aren’t running Premium.
At the very least I’d say that UK/Germany would be a good bet. Though the idea of just plastering the note over the whole video might do the trick, considering that’s what some German channels already do if they are sponsored to stay on the safe side.
You still aren’t referencing a law. You are just saying you don’t like it.
I ANAL and am not a lawyer but: There ARE laws about saying if a video contains paid advertisement. That is why basically every single video on youtube has the “contains sponsored content” tag.
There is no law saying that the specific seconds of the video need to be tagged. Which makes sense. It has been a minute since I watched network TV but I don’t recall giant “AD” on my screen any time Hikaru Shida wasn’t.
I do recall a giant “Werbung” screen ahead of all a-blocs on TV.
Go right ahead. If they actually manage to do it, that will be the end of my YouTube watching. Except on extremely rare occasions. I don’t need it badly enough to deal with that.
As we learned from the reddit app changes, the ending of Netflix account sharing, etc etc the people who will take this action are few enough not to matter. Regretfully.
People will accept anything to not be inconvenienced in a purely consumer society.
It’s Idiocracy
Bruh, in Idiocracy, they at least wanted to do the right thing, even if they were too dumb to do so.
Don’t get why they don’t just embed them in the middle like a few growing and actually good channels I watch do with their content.
I just fast-forward but they’re embedded in the content so there’s not really a way to “block” them but I don’t mind skipping if im not interested like 45-60 secs.
Ads are the worst at the start and more tolerable in the middle, altho that is reversed for music where the content needs to maintain continuity
Ads are the worst regardless of where they are. I have never once given a shit about whatever garbage they try to push. I don’t give a rats ass about them, their ads or anything they do. Provide a service and thats it. I actively avoid companies that try to shove ads in my face. I basically buy NOTHING anymore because of it and my bank account is SOOOO much better off these days. Constantly saving tons of money because of my fuck you companies attitude.
I always wondered why they haven’t been doing it from the start, seams like it is not as simple as I imagine.
People will take it, there is no other option and G is working hard not to allow another video platform.
Problem is ads they are playing are awful and loud. We will make way to silent them and black them out, it is not hard.
Bigger problem is content they are pushing is getting bad and is pushing creators into burnout. And I don’t want to see videos companies are creating, but want individual contributions.
Why should I pay or watch ads to listen to someone tell me I need to • like and subscribe • who’s sponsoring them • a life story
… before getting to the small percentage of possible useful information therein?
I’ve taken to using Ai to summarize video content just to be able to review if the video even contains an answer or information which is relevant.
I know I’m just one use case, that I don’t watch a ton of other content. It’s usually how to do something or fix something or configuration of something. I’ve sat through countless ads and videos which just wasted my time and left me frustrated trying to find information.
Panning for gold through endless kaka.
I’ve taken to using Ai to summarize video content just to be able to review if the video even contains an answer or information which is relevant.
That sounds interesting. Could you tell me how? Using OpenAI api to summarize transcripts or something?
I’ll probably get hammered for this, but then again, you’ll have to pay for API access anyway. I’ve been testing out notegpt.io (not affiliated). Exactly because of my reasons listed, and because I often have to research or do trainings, I needed ways to save time and ‘sift’ through lots of information. I used to just play videos in say 1.5 speed, but even then it’s sometimes hard to stay focused or you might miss something and have to stop and go back. Sometimes language is a barrier too. Not to mention the ads. So for my own sanity, I’ve been testing that out. It’s been pretty damn good actually. I can get by on the lowest tier and you can try it free too. Again it’s not for everyone, but I’d rather give them money than Google for their Anti-customer behavior.
