- cross-posted to:
- worldnews@lemmy.ml
- cross-posted to:
- worldnews@lemmy.ml
- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
I honestly wondered why they haven’t done this yet for years
It’s quite likely that the cost actually outweighs the gains. Adblocking really isn’t all that prevalent across Internet users as a whole. I think the stats are something like 10% or lower.
But it’s always been their server. It’s not like Geico provided that video snippet