• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
    • Voroxpete@sh.itjust.works
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      5 months ago

      It’s quite likely that the cost actually outweighs the gains. Adblocking really isn’t all that prevalent across Internet users as a whole. I think the stats are something like 10% or lower.

      • storcholus@feddit.de
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        5 months ago

        But it’s always been their server. It’s not like Geico provided that video snippet