Honestly I never understood why ads try so hard to be annoying like I just don’t see how that is more profitable than making a ad that simply makes your product look good somehow they must be working as they are so prominent but I still just don’t get it
Zoomers for instance will see an ad to download something and they’d download it. Millennials won’t click ads at all but if they see a software ad then they will assume it’s a scam and avoid that software
So if you are making an ad you want to focus on the Zoomer demographic
As far as annoying, look at the type of YouTubers that Zoomers like. They like annoying things
Because, in the golden days of ads, your metrics were bullshit. You had a print ad and someone said that they sold this many issues and, because of the papers totally not biased market research the told you that for every paper sold, x more people saw your ad. Same with TV and Radio, most numbers around viewers or listeners are basically made up with some fancy statistics.
With the Internet, suddenly you had hard data - your ad has been requested x times. But, that data was always below the fancy print/tv/radio numbers, so the companies had to either push more or reduce prices. That’s how they designed more and more intrusive ads like the ones with the shitty hidden close icon. The longer you need to close it, the longer is the “ad viewed” metric. The more you click on fake X buttons, the higher is the click rate or click through rate. Ad metrics have always been a scam and no one wants to change it.
Honestly I never understood why ads try so hard to be annoying like I just don’t see how that is more profitable than making a ad that simply makes your product look good somehow they must be working as they are so prominent but I still just don’t get it
It’s going to depend on age as well
Zoomers for instance will see an ad to download something and they’d download it. Millennials won’t click ads at all but if they see a software ad then they will assume it’s a scam and avoid that software
So if you are making an ad you want to focus on the Zoomer demographic
As far as annoying, look at the type of YouTubers that Zoomers like. They like annoying things
Seriously? Those kids download software from ads? What happened to the school of “don’t click the wrong button on this warez site”?
Because, in the golden days of ads, your metrics were bullshit. You had a print ad and someone said that they sold this many issues and, because of the papers totally not biased market research the told you that for every paper sold, x more people saw your ad. Same with TV and Radio, most numbers around viewers or listeners are basically made up with some fancy statistics.
With the Internet, suddenly you had hard data - your ad has been requested x times. But, that data was always below the fancy print/tv/radio numbers, so the companies had to either push more or reduce prices. That’s how they designed more and more intrusive ads like the ones with the shitty hidden close icon. The longer you need to close it, the longer is the “ad viewed” metric. The more you click on fake X buttons, the higher is the click rate or click through rate. Ad metrics have always been a scam and no one wants to change it.