PPA does not involve sending information about your browsing activities to anyone. This includes Mozilla and our DAP partner (ISRG). Advertisers only receive aggregate information that answers basic questions about the effectiveness of their advertising.
So, let’s say I trust in everything they are saying, which is the absolute best case scenario, then they have done nothing for privacy, because the whole premise that ad networks only care about ex-post measuring the effectiveness of their ads is false. They could have done that long before.
They want to know who you are and what you do so they can sort you in categories and show you specific ads based on those. That’s the service ad networks sell to advertisers. So, tracking as usual will continue.
You don’t need to take their word for it, it’s open source and has a lot of eyes on it.
That isn’t doing nothing for privacy. That’s absurd. It’s a private alternative. Therefore it’s a good move for privacy.
They want to know who you are and what you do so they can sort you in categories and show you specific ads based on those. That’s the service ad networks sell to advertisers. So, tracking as usual will continue.
That’s not what this is. Neither Mozilla, nor anybody else, has any data tied to you. You cannot be tracked with this.
Mozilla’s model would only “do something for privacy” if it replaced what we have today. Not if it just ran alongside the others. That’s not absurd, it’s reality.
That’s not what this is. Neither Mozilla, nor anybody else, has any data tied to you.
That’s the kind of data companies like Meta and Google (I’m sure among others I don’t know) track and use to sell ads today . That is their entire business model. And they will not stop it of their own free will for an alternative that gives them less useful data than they had before.
Mozilla’s model does nothing for privacy unless legislation forces companies to quit the current more invasive kind of tracking. But if it did that, we would have won and wouldn’t need Mozilla’s model either.
In their own words
So, let’s say I trust in everything they are saying, which is the absolute best case scenario, then they have done nothing for privacy, because the whole premise that ad networks only care about ex-post measuring the effectiveness of their ads is false. They could have done that long before.
They want to know who you are and what you do so they can sort you in categories and show you specific ads based on those. That’s the service ad networks sell to advertisers. So, tracking as usual will continue.
You don’t need to take their word for it, it’s open source and has a lot of eyes on it.
That isn’t doing nothing for privacy. That’s absurd. It’s a private alternative. Therefore it’s a good move for privacy.
That’s not what this is. Neither Mozilla, nor anybody else, has any data tied to you. You cannot be tracked with this.
Mozilla’s model would only “do something for privacy” if it replaced what we have today. Not if it just ran alongside the others. That’s not absurd, it’s reality.
That’s the kind of data companies like Meta and Google (I’m sure among others I don’t know) track and use to sell ads today . That is their entire business model. And they will not stop it of their own free will for an alternative that gives them less useful data than they had before.
Mozilla’s model does nothing for privacy unless legislation forces companies to quit the current more invasive kind of tracking. But if it did that, we would have won and wouldn’t need Mozilla’s model either.