When the FT started out, newspapers were black and white. But in 1893 – five years after the FT was founded – we began to publish the paper in a light salmon colour, to stand apart from competitors on the newsstand, and reduce costs by using unbleached recycled paper.
Had a hunch from the bg color: Source
Edit: Paywall Bypass
Does FT have that color copyrighted/trademarked? They’re the only ones who seem to use it
It’s the color of their paper: