YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.
Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.
It is morally correct to adblock youtube.
E: I can’t hear any of these counterpoints over the sweet ad-free youtube I’m getting for free.
Or just not watch.
Not watching has a much better moral argument.
Yup. But people would rather just carp on about Revanced and Insidious or whatever, as if everyone has the time to and the inclination to set that up.
Meanwhile, everyone else will piss and moan for a month, then pay up and keep watching.
If you have the time to watch YouTube enough that you’re considering premium you have enough time to set up these systems. The time it saves you makes back the setup time very quickly for someone watching even a moderate amount of YouTube.
If you have time to relax and watch your favourite creators, you have time to set up arcane systems to avoid seeing ads!
No. YouTube is relaxing time, not doing work time.
It takes less than 30 seconds to install uBlock Origin. It’s the first thing I do on a new install after replacing Edge with Firefox
I’m aware, I’ve done the same myself.
I can concede Insidious especially with the recent news but Revanced is so easy and quick to set up, calling it arcane is laughable. It’s done in under 5 minutes.
What the hell are you talking about? I download an apk, I install it, I’m done. How many ads will you sit through before you’ve wasted the whole minute it would’ve taken to do?
You say that as if it’s obvious to everyone what an APK is.
It’s an installer for an app on android. Android has been around for half of my lifetime at this point. Not know that is like not knowing what an exe is on a PC.
First of all, you said time or inclination, the latter is caused by the ads, the former wasn’t really an issue as I’ve already said. Now you don’t know what APKs are? YouTube won’t stop with the ads. You either find an alternative, whether it’s Newpipe or just abandoning YouTube entirely, or you put up with them and stop bitching.
You can’t sit in the middle throwing your own shit at one side because “people will whine and then use it anyway” and then also at the other side because “it’s too hard to install a different app and don’t know what APKs are!”
Let’s make it even easier then. I downloaded Firefox Focus from the App Store (also available in the play store)
Boom done. Ads blocked on YouTube. Even the most tech illiterate people can install an app from the store.
You can install ad blockers from within the browser, why are people doing it the hard way?
an adblocker is much quicker and easier to set up
Doesn’t work on a Chromecast though.
Easier said than done when you talk about the global video sharing platform that is used everywhere by everyone…
It’s like telling someone to just ditch their smartphone… not practically doable. Blocking ads is morally correct when you are forced to use it.
I highly doubt anyone is “forced” to use YouTube, unless you work for a YT channel or something. There are plenty of alternatives, and while they don’t have the same content, they have other enjoyable content.
I’ve moved about half of my watching to Nebula, and almost a quarter to Odysee. There are still some channels I really enjoy on YouTube, but I could totally stop watching those.
No one is forced to use youtube in the same sense no one is forced to use a smartphone.
In the real world you’ll eventually have to use those things to participate in society, just by the sheer reach those things have in our daily lives.
Just look back into any time a friend or family shared a link, or it was embedded in an article, or a company made an announcement only in youtube, or if you’re in school and you were asked to view some lesson, or those college lectures that get uploaded to youtube.
I can get more examples, the thing is you’ll need to click a youtube link at some point. Is it ok for us to deal with an enshittified platform? should we act like a luddite because we don’t agree with the TOS? is this fair for us?
My current usage of youtube doesn’t involve following creators, for that I use odysee/twitch. But the point remains, its morally correct to block ads, the platform is unfairly dominant.
i dont like being addicted to their platforms and limit my time using it.
however, the idea of being a luddite and isolating myself from the useful things in them just because their current owners are greedy capitalists sounds even worse.
Use Revanced and forever be free
Wouldnt that just cause them to increase prices more? Since now someone else has to pay for the bandwith you use?
Thus what you are doing is using your technological know how to offload your costs onto less technical users who can’t adblock.
The morally correct thing to do is to stop watching youtube and/pr go to a paid platform that’s an alternative, like floatplane or nebula and support the creators there, isn’t it? But let’s be honest, we all know you just want adfree youtube videos for free.
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Level set: ads suck
Least they can do is to serve adfree videos
Now, corporations are greedy right?
Genuine question: What does Greedy Google do if we all install adblock on all our neighbors’ computers tonight?
I’m ok with all of that. It furthers my goal of hitting the platform back in response to their predatory marketing practices and de facto monopoly. Also, I do support creators outside of youtube. In short, I don’t feel bad about any of this.
That might be their response, yes. But they also have some other options:
- improve the service to be worth the cost
- reduce the cost to increase Premium subs - I have a price in mind, and they’re way above it
- add an a la carte alternative to Premium (i.e. pay per video or something)
- cut expenses, such as by reducing the amount of useless videos that are uploaded (i.e. small charge to upload videos, recur every year; allow some amount for free)
But no, raising prices is the easier “solution.” I’m willing to pay (I pay for Nebula, after all), I’m just not willing to pay what they’re asking for the service as-is.
Okay, so if you are not willing to pay that’s entirely reasonable, you can then not use the service or use it with ads.
Dont get me wrong, I do have pirated movies and shows, it has reasons like scrubs they changed the music, community they took down an episode for no reason, but that shit doesn’t cost anyone anything I dont use extra bandwith or anything
There’s a third option: use the service with an ad blocker. The way I see it, that’s not piracy, it’s a TOS violation, and they’re free to block me from their site. But as long as I’m not bypassing copyright protections or something, it’s not piracy. I think using something like Invidious or other FEs could constitute piracy, but just using their website w/ an ad-blocker isn’t.
I’m willing to pay (again, I pay for Nebula), but I’m not willing to pay the price they’re asking for.
Prepare for the downvotes!
just cancel all subscriptions. None of them are worth it
Bitwarden is worth it. (Yes, I know, I should self host it. I do, but I still see it as a good deal.) Also Hetzner is a good subscription. So yes, some are worth it
Agreed:
-Bitwarden
-Storage Share
-ControlD
-Real debrid
Backblaze as well. Can’t believe they let me store 20TB of backups for $10/mo.
By there site its more like $120 a month?
Just do the cheap unlimited personal plan and hook up a shit load of external HDDs to your PC. I have a system where my NAS syncs to my PC which syncs to Backblaze so I can sorta hack my way into unlimited NAS backup for $10/mo.
3-2-1 backup where the primary source of data is the NAS, on site backup is desktop PC external HDDs, off site backup is Backblaze.
So, only cheap services are worth it?
Are there some expensive services that are worth it? not just that they increase their price just because.
Don’t get me wrong, I want more examples (and I am a happy subscriber of Real-Debrid for years already).
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Nice example, thank you!
As I have said previously, Hetzner is most definetly worth it and it can be expensive. I can’t think of any more examples tho 😅
Well, I use what I need. I’m not going to pay an expensive service just because. For instance, I wouldn’t pay for Proton. It’d be quite useless (and expensive) for my use case. I do have a paid Zoho email account, tho.
That’s an insanely good deal! I should move pict-rs to backblaze on my Lemmy server
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Out of curiosity, what do you do with all that storage? Can’t imagine I’d ever need that much personally
Object storage is indeed insanely cheap
What do you need that isn’t in the free version?
Authenticator. Also, I would like to support the devs. Running a server and developing the software itself is far from free.
Fair enough, but does having your passwords and 2FA on the same service not defeat the purpose of 2FA?
Good point. 2FA is quite useless if you have a randomly-generated 256 characters long password for every service. I guess Bitwarden is worth it for the advanced security reports (it costs them money for this) and supporting the devs?
You don’t need to justify a purchase! If you like the product, paying for it is ge best way to ensure it stays around.
agreed
I pay for it because it was required to share passwords with my SO. That’s now in the free version, so I don’t really need it anymore, but it’s $10/year, so I keep the sub to support the devs. I’ll probably end it once I self-host it.
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What?
Misread the comment
I like SimpleFIN ($1.50/mo IIRC) + Actual Budget. I can pull in transaction data from multiple sources into my self-hosted Actual Budget service, which is super nice (or I can DIY if I want).
I used to use Tiller ($80/year I think?), which is basically the same, but it pulls transactions into a spreadsheet (Google Docs or Microsoft Office) and they have some budgeting tools around that. I’m trying to move away from Google and Microsoft, so I ended up cancelling, but I really liked their service.
i meam the payment for a domain name is kinda worth it. as well as a functional vpn
Agreed. Mullvad is absolutely epic. A question: why do we have to pay for domain names? And why do some providers offer a domain at a lower price than others, while offering the same services? it doesn’t make sense to me, an explaination is welcome
a couple of reasons, some being that 1, ip addresses are limited on the internet, and making it free would instantly fill it up. another is that there is still some work involved,because once you register for a domain, internet service providers and DNS providers around the world need to also add your newly established domain to ip to their DNS so that people get redirected to your domain correctly. the domain endings also have a cost attached to them due to popularity and who is allowed to hand them out. e.g country related domains (e.g .kr for korea, .fr for france has their reasons to charge or without handing a domain out, but some countries may get lucky and happen to have a domain thats desirable (e.g Anguilla has .ai) and thus will charge more
you also want to prevent domain name ransoming. if domain names were free, there will be people registering for all domain names to use as bargaining chips against a person or company similar to social media handles
Thanks for the explanation!
And it’s really not that much, it’s like $10/domain/year, though it varies by TLD (vanity TLDs are more, less desirable ones are less).
I have about 10, and I’ll probably free up half of those the next time I need to pay for them (they were for a business idea that I’ve largely given up on).
Because it’s a monopoly created by international agreement. It’s like a phone number - it needs to be routable in the system, but if you follow the standards, you can get integrated into the system as a registrar
The top level domains are owned by countries - the UK has .UK, the US has .com and .gov, the UK has .io (because they stole it), but most countries have just one. They charge a fee to register a secondary domain, and the registrar can charge whatever they want to their customers to register on their behalf
This is just the centralized system though - you could build your own, AOL tried to do that through “keywords” back in the 90s
I pay for my email (Proton) password manager (last pass), and VPN (nordvpn).
I’d say subs that maintain your privacy and security are well worth it - there is no such thing as a free lunch and instead the tech giants are dining out at the expense of users.
Googles ad monopoly needs to be torn apart. Because YouTube premium prices may actually represent what it really costs to maintain video sites like YouTube, but Google have managed to destroy all competition with the free model and now there is no one realistically able to compete on content or price.
Sorry if you get this a lot, but have you tried Bitwarden? It’s been a while since I compared but last I checked I found it miles better than LastPass.
Or Proton Pass, they already use Proton for email
Proton has a password manager and VPN. May be worth bundling over paying for all 3 separately
email
Same, but Tuta and Bitwarden (don’t currently use a paid VPN, I host my own).
So, steal everything or something else? Content isn’t free. The ad model exists, but only works if people see the ads.
If everyone blocks all ads, and doesn’t pay a subscription, how’s that work for those providing the service?
I’m not defending YouTube here, just curious what your solution is to have a service and not pay for it.
I do pay for YT family Premium in the US. I watch mostly YT, and it is my music streaming service. I definitely liked it more when it was costing me $15/mo for that and was mad when that went to $23. I even tried switching to Spotify and using ad blocking on YT. I didn’t jive with Spotify, and while ad blockers work for YT, it’s a bit of a pain installing them on TV boxes and managing subscriptions across devices, asking with which videos you’ve seen etc.
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YouTube is but one, and as I said while the story is about yt I was talking Mir in general. How do you pay for content/services in general?
Right now with via ads or a subscription.
It’s one thing to pay, and another to be squeezed dry.
When ads were mostly static banners on websites almost nobody was blocking them, because they were mostly unobtrusive.
However, they would often link to shady websites that would install random crap, so the usecase for blocking them was already there.
Then they became animated, and they multiplied. It was one at the bottom of content at first. Then a couple. Then two vertical banners on the sides too. Then more rectangular banners here and there for good measure.
Then they became unkillable javascript popups, then proper new browser windows. Then autoplaying videos with audio were added. And this is just the visible stuff. Add tracking pixels, tracking cookies, browser fingerprinting, and tons of other spying technology deployed under the guise of “but the content is free”.
After every step the use of ad and tracking blockers became more legitimate as serving ads moved further and further away from paying for free content and squarely in the space of selling user data collected without consent for huge profit margins.
If ads and subscriptions were enough to just make a normal amount of profit, very few would be blocking ads or pirating content, because the amount of ads or the price of subscriptions would be reasonable and affordable.
But since everyone wants to make a 1000% markup on the content they generate, they will drive their very own paying customers away.
Youtube could have served me a couple ads per video and I would have kept using it forever. Instead they served me a minimum of 20 ads per video, so now they will serve me zero, forever.
Netflix could have gotten 12 euros every month out of me for their dwindling and dwindling content selection. Instead they wanted 14 after a while. And 17 after a while. And 19 after a little while more. All the while refusing to serve me the 4k content I paid for.
So instead they now get zero too.
I am very happy to pay for content, and a lot of people like me. But the comment you originally replied to was in reference to youtube increasing the price of their subscription by ludicrous amounts. You replied there content isn’t free, and I replied that youtube has no problem making money. The increases are not to keep youtube afloat, is to make youtube make 10 billions in profit rather than 8 next year.
It’s not about paying a fair amount of money for content, it’s about making you pay all that you can give and suck you dry.
So to your question “how do you pay for content/services in general?” I answer “with money”, but that is not what is happening here.
Not op, but I think a solution would be having AI watch the videos and tracking what the people are saying, wearing, using etc and posting links to purchase those things in the description. They get a cut of sales and can also sell links for competing products if companies want more exposure. This could be effective and noninvasive. Give a cut to content creators and it may be even more effective.
How’s that work on tvs?
They’d have to modify the tv app.
- Firefox + uBO
- NewPipe/LibrePipe/GrayJay
- FreeTube
They all are free, no subscription required
And sorry Apple users, I don’t know what option you have cuz I don’t use Apple.
Freetube doesn’t seem to work anymore (for me at least) as Google went hard on blocking all invidious instances and proxies…
Change your API backend to LocalAPI in the settings. It still works that way on Freetube and Libretube
How do you do that?
Thanks. Seems to work for now, we’ll see. Couldn’t watch anything yesterday :-/
Works fine for me
Which instance?
Local API, not invidious api
Working fine on librewolf so far.
Also Revanced
iOS user here, uYou++ is quite good, but only a mod for the regular YT app, not a complete alternative.
iOS/iPadOS: Safari + AdGuard (+ Vinegar (optional))
macOS: Safari + AdGuard or Firefox + uBO or FreeTube
As an iPhone user I like to use YtLitePlus, it’s pretty much the same user experience as using revanced on android, maybe even a bit better. I’d like to have an alternative client such as NewPipe but hey, we can’t have everything.
reminder that firefox + ubo works on android too.
I switched from FF to librewolf. Less convenient, more privacy, no pesky G**gle partnerships, afaict.
I use to use tubular, but it stopped working and I’m not computer savy enough to fix it. Can anyone offer some assistance please? It gets the infinite loading icon and then gives me an error
Remember: Everything premium offers used to be included for free
Except youtube music, I guess
The whole reason I got on YT Premium was because it was free with Google Play Music. I have real issues watch non-Premiun now, because I’ve always disliked advertising methods. (Not so much th ads, which can be entertaining, but just being shown content I didn’t request instead of the content I did request.)
RIP Google Play Music. The best music service to ever exist.
Get the RiMusic app. YouTube music without ads.
YouTube Music Revanced or Innertune (on fdroid)
SpMp is the best
What does YouTube music have that regular YouTube doesn’t? I have a ton of playlists on YouTube for music. Everything is on there.
The awesome algorithm for recommendations on YouTube was turned off to prevent fake news bubbles. This means that when you listen to a song and want YouTube to create a Playlist with similar artists for you, this doesn’t work anymore. But this function does still work with YouTube music.
Interesting, thanks.
Better quality and nicely sorted discographies
Funny, I still pay them my same flat fee of nada
lol and they’ll raise prices again next year. and people will complain for a minute, then renew their sub
when is this going to stop being news?
This is simply Business 101. Once you have a customer base you want to trade low-payers for high.
Did this with my computer business years ago. Woke up one day and said, “Why am I sweating these cheapskates that constantly bitch?” Fired them and kept the higher-paying, and less bitchy, clients. I was making more money for less effort and less overhead.
I don’t know what amazes me more, that people keep paying when they know the price will keep going up, or that people bitch and moan. Last I checked, YouTube access isn’t a human right. I’ll keep using it until these is no way around their ads, but I’m not paying them a dime.
YouTube has a monopoly and it’s no surprise people are frustrated, especially those who aren’t tech aware enough to continue blocking ads.
Exactly. My brother bought an accounting firm and is planning to do just that. You can probably double-dip as well by selling these customers to a competitor/new startup as referrals.
Business tends to follow exactly that model:
- get users at any cost, and lose money if you have to
- raise prices to improve profitability
- go to 1 if needed (i.e. promotions), otherwise go to 2
Exactly. “Sparking backlash” just means these people whined for 2 minutes like they always do, before reaching into their wallet once again.
Hello based department?
I can’t wait for google to crash and burn. Bring back GeoCities and Netscape navigator.
Like Reddit dying after the API incident?
Just like Reddit, Google are going nowhere; sadly.
Google is having problems, they can’t make profits anymore. Its different because reddit was never profitable, but googles been profitable for years.
Edit: I said they can’t make profits, but what I should have said is they can’t innovate and produce new value, they can only cut expenses and squeeze consumers with subscriptions and advertisements in order to remain profitable. Eventually there won’t be anything left to cut and will then cease to be profitable. Google is on the decline.
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My first comment wasn’t rude, but I’ll concede that my second one was because you incorrectly assumed I was calling out something about your psychology.
As for the information you provided, nothing in there hinted at Google failing as a company and more just highlighting some of the failings of recent times.
“You made me be rude after I insulted you and you called me out on it”
Leave me alone. I’ve wasted enough time on you. You clearly have your mind made up and can’t even comprehend why someone would be skeptical of a company that is driving away its users and advertisers, of which I provided many examples. I wrote several paragraphs supporting my argument, and several sources. You responded in seconds with two sentences. Hopefully you wise up before taking a bath on whatever your investments are. I wish you all the best in life, but this is finished.
I never said that and I never insulted you in the first comment. I used the word hopium which is pretty common word to use these days.
For what it’s worth I apologise if you misinterpreted my initial comment and you feel offended as that wasn’t my intention.
Anyway have a great rest of your day and let’s draw a line under this.
bring back web 1.0 because web 1.0 was superior.
I have been saying this for years
There’s a neocities project… As for Netscape… I think SeaMonkey is still active?
Eh, I don’t need Netscape, but I need Firefox to not die/turn into AI spamware. I’m also excited about Servo, hopefully that becomes a project in its own right.
🤩
Use NewPipe if you’re on Android.
You’re welcome.
Firefox + uBlock Origin already does it too. No ads, and I can listen even when my phone is locked.
Tubular if you want a newpipe fork that also includes Sponsor skips!
Or NewPipe SponsorBlock(Obsolete, see below) Or FreeTube for AndroidThat’s been discontinued, Tubular is the active fork.
Thanks for pointing that out! 🙂👍
FreeTube for desktop.
There is an Android version as well
Any alternatives for iOS?
Started using YTLitePlus around a month ago, can recommend
Using youtube with Brave Browser and AdGuard blocks youtube ads on iOS.
Just did cause of ur comment actually, thank you so much!
I really like Grayjay, also on Android. The nice thing is it also supports other sources, so you can watch Odysee, Rumble, Nebula, Peertube and others on it. If the same video is on multiple platforms, it recognizes that and only shows one.
The nice thing about hiking your prices by 50% is that unless a whole third of your users quit, you haven’t lost anything.
you haven’t lost anything
Apart from all future customers that will now choose another service
That’s the good thing about a monopoly. You don’t have to worry about customers choosing another service.
You don’t lose anything for the moment, but it might come back to bite you later regardless. Because Youtube needs to grow until the end of times but can’t, it will end ugly one way or another. It’s more of a symptom of a bigger problem than an isolated, ‘smart’ business decision.
Unless the backlash is a huge percentage of users immediately stop using the service, they won’t care. They already calculated how many users they’d lose and how much more profit they get to bring in off of those who decide to stay.
Been paying for years now, got a 50% price hike. Canceled on the spot. I like the creators I follow, but recommendations have sucked for me for several months now anyway.
Any advice for streaming ad free on Chromecast or Samsung tv?
smarttube on tv
Revanced
Does that work for YouTube on smart TV?
The person I was replying to was mentioning a Chromecast so just get something to cast your cellphone to your TV and you’re all set
Oh I have revanced but it never works when I cast to my smart tv
Smart Tube Next is developed for TV only. Works like a charm.
https://github.com/yuliskov/SmartTube
Don’t use the .com website with the same name!
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Unfortunately not
I’m in the same boat as you and never found anything for Samsung tizen os. Smarttube is android based only and anything streamed to a Chromecast still has ads.
Edit: okay I thought let’s search one’s more. And there is tizentube did not try it yet but seems promising
This is just what I was hoping for. Thank you!
Yeah they are continuously slowing down Firefox and I see a future where I will simply stop using YouTube.i thank them in advance for when that day comes
More and more I try to find my entertainment elsewhere. I am slowly, but surely, migrating away from youtube (and google in general).
Do you know of a good free alternative to YouTube? Preferably one with a smarter algorithm that doesn’t just feed me the same boring bullshit over and over again?
Yes I like cars, computers, and video game history, YouTube, but I like other things too, you know. I wish there were a way to view other people’s YT homepages so that I can find something new to watch.
My usage of Youtube slowed down considerably when the algorithm stopped giving me anything new. I’d end up asking friends and people on social media about their own favorite videos and channels, just to get something interesting.
Whoever is designing these algorithms seems to be forgetting that our brains crave novelty. If we’re not getting it, we’re going to feel bored and start looking elsewhere.
Can’t wait to see this bubble burst.
I’ve been paying for YouTube premium and have been watching a ton of YouTube for years. But I’ve been finding myself watching less and less YouTube lately and this might be the push to finally cancel and back away some from the platform.
Youtube doing what I told every Premium adversary they would logically do after dumping more and more ad space onto the site. And to make Premium look worth the price, they’ll continue to shove more ads in your face just before, you guessed it, doing another price hike. Rinse and repeat. Premium users are strong drivers of this enshittification so I will continue to call them out on it whenever they tell you to join the scam as well. I’ll stick to my ad blockers.
