YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

  • Lord Wiggle@lemmy.world
    link
    fedilink
    English
    arrow-up
    6
    ·
    7 hours ago

    And that, kids, is why you should pirate. Paying customers are restricted and being ripped off. Piracy gives freedom, it pays off, it makes sure you dont have to agree to stupid user agreements which take away you rights. Make sure to support your favorite creators though, through other platforms like Patreon. Don’t take the money away from them. Just take away the power and control away from the evil mega corps like Google and Meta.

    • sugar_in_your_tea@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      1
      ·
      edit-2
      7 hours ago

      You don’t even need to pirate, just use an ad blocker and support your creators directly. My perspective is that, unless you agree to their TOS, it’s on them to prevent any activity that’s unprofitable to them, and so far, uBlock Origin on Firefox works fine on YouTube directly.

      Take what you would’ve spent on YouTube premium at a more reasonable price and send that to the creators you follow.

  • SocialMediaRefugee@lemmy.world
    link
    fedilink
    English
    arrow-up
    5
    ·
    17 hours ago

    Streaming in general is approaching the old cable prices. Once you’ve subscribed to the fractured marketplace to find the shows you want you are spending far more than you expected.

      • bss03@infosec.pub
        link
        fedilink
        English
        arrow-up
        4
        ·
        1 day ago

        The whole reason I got on YT Premium was because it was free with Google Play Music. I have real issues watch non-Premiun now, because I’ve always disliked advertising methods. (Not so much th ads, which can be entertaining, but just being shown content I didn’t request instead of the content I did request.)

      • TachyonTele@lemm.ee
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        3
        ·
        1 day ago

        What does YouTube music have that regular YouTube doesn’t? I have a ton of playlists on YouTube for music. Everything is on there.

        • Lord Wiggle@lemmy.world
          link
          fedilink
          English
          arrow-up
          1
          ·
          7 hours ago

          The awesome algorithm for recommendations on YouTube was turned off to prevent fake news bubbles. This means that when you listen to a song and want YouTube to create a Playlist with similar artists for you, this doesn’t work anymore. But this function does still work with YouTube music.

  • whome@discuss.tchncs.de
    link
    fedilink
    English
    arrow-up
    24
    ·
    1 day ago

    Yeah they are continuously slowing down Firefox and I see a future where I will simply stop using YouTube.i thank them in advance for when that day comes

    • eronth@lemmy.world
      link
      fedilink
      English
      arrow-up
      11
      ·
      1 day ago

      More and more I try to find my entertainment elsewhere. I am slowly, but surely, migrating away from youtube (and google in general).

      • Psythik@lemmy.world
        link
        fedilink
        English
        arrow-up
        8
        ·
        1 day ago

        Do you know of a good free alternative to YouTube? Preferably one with a smarter algorithm that doesn’t just feed me the same boring bullshit over and over again?

        Yes I like cars, computers, and video game history, YouTube, but I like other things too, you know. I wish there were a way to view other people’s YT homepages so that I can find something new to watch.

        • Whats_your_reasoning@lemmy.world
          link
          fedilink
          English
          arrow-up
          5
          ·
          24 hours ago

          My usage of Youtube slowed down considerably when the algorithm stopped giving me anything new. I’d end up asking friends and people on social media about their own favorite videos and channels, just to get something interesting.

          Whoever is designing these algorithms seems to be forgetting that our brains crave novelty. If we’re not getting it, we’re going to feel bored and start looking elsewhere.

  • CosmoNova@lemmy.world
    link
    fedilink
    English
    arrow-up
    26
    arrow-down
    5
    ·
    1 day ago

    Youtube doing what I told every Premium adversary they would logically do after dumping more and more ad space onto the site. And to make Premium look worth the price, they’ll continue to shove more ads in your face just before, you guessed it, doing another price hike. Rinse and repeat. Premium users are strong drivers of this enshittification so I will continue to call them out on it whenever they tell you to join the scam as well. I’ll stick to my ad blockers.

  • amorpheus@lemmy.world
    link
    fedilink
    English
    arrow-up
    33
    ·
    1 day ago

    The nice thing about hiking your prices by 50% is that unless a whole third of your users quit, you haven’t lost anything.

    • CosmoNova@lemmy.world
      link
      fedilink
      English
      arrow-up
      10
      ·
      edit-2
      1 day ago

      You don’t lose anything for the moment, but it might come back to bite you later regardless. Because Youtube needs to grow until the end of times but can’t, it will end ugly one way or another. It’s more of a symptom of a bigger problem than an isolated, ‘smart’ business decision.

    • EddoWagt@feddit.nl
      link
      fedilink
      English
      arrow-up
      19
      arrow-down
      1
      ·
      1 day ago

      you haven’t lost anything

      Apart from all future customers that will now choose another service

      • GiddyGap@lemm.ee
        link
        fedilink
        English
        arrow-up
        39
        arrow-down
        1
        ·
        1 day ago

        That’s the good thing about a monopoly. You don’t have to worry about customers choosing another service.

  • tias@discuss.tchncs.de
    link
    fedilink
    English
    arrow-up
    12
    ·
    edit-2
    1 day ago

    Woah. I just cancelled my subscription last week because it’s too expensive, and now they raise the prices further. Guess they really don’t want me back.

  • SaharaMaleikuhm
    link
    fedilink
    English
    arrow-up
    18
    arrow-down
    1
    ·
    1 day ago

    I just checked and ublock origin is still free. What a relief

    • Zementid@feddit.nl
      link
      fedilink
      English
      arrow-up
      1
      ·
      17 hours ago

      Thanks for the Info. Tubular APK can be downloaded directly from Git and so far seems legit and performance. Very Nice! :]

  • kingthrillgore@lemmy.ml
    link
    fedilink
    English
    arrow-up
    15
    ·
    edit-2
    1 day ago

    I’m slowly using YouTube less and less. The experience is worse because of the ads and Premium costs.

  • arc@lemm.ee
    link
    fedilink
    English
    arrow-up
    19
    arrow-down
    5
    ·
    1 day ago

    People pay YouTube instead of using an adblocker?

    • underthesign@lemmy.world
      link
      fedilink
      English
      arrow-up
      13
      ·
      1 day ago

      Please tell me a simple, idiot-proof way to block YT ads on all devices incl. Mobiles, Shield etc. that doesn’t require something complex like piHole, works outside the home (family’s phones etc. ), and doesn’t risk blocking stuff it shouldn’t. That’s my trouble. Premium solves all of that, while bringing other small benefits. Maybe there’s a better way.

      • mechoman444@lemmy.world
        link
        fedilink
        English
        arrow-up
        12
        arrow-down
        1
        ·
        1 day ago

        Easy peasy. Lemon squeezy.

        Firefox-ublock (even better on Linux but not required)

        Revanced for mobile.

        Pihole doesn’t stop youtube ads anyhow.

      • Mad_Punda
        link
        fedilink
        English
        arrow-up
        1
        ·
        1 day ago

        I’m in the same boat, but I think this hike still will make me cancel my family plan. Less time on YouTube is probably good anyway.

    • TheGalacticVoid@lemm.ee
      link
      fedilink
      English
      arrow-up
      7
      ·
      1 day ago

      Creators get way more money with Premium viewers than ad-based ones, or at least it used to be that way.

    • samus12345@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      ·
      1 day ago

      I use the PS5 to watch YouTube on the TV, no way around the ads there. But no way in hell I’m paying them!