Why publishers are preparing to federate their sites
digiday.com
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.

The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.

  • solrize@lemmy.worldEnglish
    1·
    6 months ago

    Wait their articles are paywalled. Are they only going to federate the clickbait teaser intros?

    • Metz@lemmy.worldEnglish
      01·
      6 months ago

      Wait their articles are paywalled.

      Journalists have to pay for food and rent too. What is the alternative? ads?

      The money has to come from somewhere.

      • solrize@lemmy.worldEnglish
        1·
        6 months ago

        Paywalls just don’t mix that well with federation. The teasers are basically ads, and why would fediverse volunteers want to propagate some company’s ads? The non-federated model they are using now seems fine.