In the bid to grow at all costs, Instant Pot is cooking itself
www.theverge.com
Or trying to, the sear function is still lackluster.

Honestly quite shocking news given their success, but I guess it’s what happens when you chase tech company profits.

  • SkepticElliptic@beehaw.org
    0·
    1 year ago

    That’s problem with being a one hit wonder. They had a decent product that became popular. Unfortunately there’s only so many people who are in the market for a countertop pressure cooker.

    Although there’s plenty of other companies in the space like KitchenAid that have survived over the years.

    • geissi@feddit.de
      0·
      1 year ago

      there’s only so many people who are in the market for a countertop pressure cooker

      The article mentions that

      in 2021 it canceled $100 million worth of orders from retailers

      So it doesn’t sound like they just ran out of customers