My original question was “How do we disincentivize the purchase of pickup trucks/SUVs” but then I thought it would be better to approach the larger problem of car dependency and car ownership. One option is, of course, to create public transit infrastructure and improve it where it already exist. This, however, doesn’t change the fact that some will still choose to drive. What would be the best ways to discourage people from owning personal cars?
I remember a study from Denmark that pointed towards convenience dwarfing every other reason (including cost) for choice of transport.
Basically people took bikes rather than cars because it was quicker and easier to take the bike. In places where cars where more convenient, people would drive, even if it was outrageously expensive.
Very few people were driven by health/environmental benefits, cost, fun, etc