Russia doesn’t pay people for that sort of thing, especially not a person like Musk. Instead they extort. Possibly over rare materials.
Anyway I don’t think Russia was part of Musks takeover of twitter, that stemmed from Musks own arrogant stupidity, but they certainly did become one afterwards.
There isnt any appeal. It is just them trying to carve into that tiktok market, but the people watching tiktok are already just watching tiktok, so it is basically just there to annoy the rest of us.