We made rocks glow with the power of lightning.

Good.

Not with that attitude.

7? Psh.

Try 40.

No but seriously, it’s addictive. One moment you’re like “I just need a good flashlight” and the next you’re telling somebody how the flashlight they got from Lowes has terrible tint and CRI compared to your hand-assembled copper and titanium pixel camo Emisar D4v2 with dedomed Nichia 519As you got for like $120 from a Chinese guy named Hank.

As we’ve seen over the past decade (well, past few decades, tbh), changing the word only moves the objectionable meaning onto the new word. The goal is to address the meaning, but it feels like so much energy is being spent on addressing the words themselves that the meaning never gets dealt with…

…which I guess is understandable for those who have given up hope of the meaning being addressed, but then why spend the effort on the word?