Speaking of the Mouse House, ratings analyst Parrot Analytics tell us that Doctor Who was the most in-demand UK-originating show with U.S. audiences during its early release, although it didn’t have enormous competition in this realm (Bridgerton counts as U.S.-originated while Baby Reindeer had been out for a month by the time Doctor Who launched). It was seventh on Disney+’s list of most in-demand series, Parrot adds, trailing the likes of The Simpsons and the Star Wars offshoots.

Considering its marketing might and budget, a senior U.S. ratings source positions these figures as “underwhelming,” although they acknowledge Doctor Who has long struggled attracting mainstream audiences in the U.S. “Okay but not stellar,” was the simple verdict from a Disney insider about the internal view on its performance.

All eyes now on the upcoming season, which is in the can and due to launch next year, along with a long-rumored set of spin-offs that comprise the new ‘Whoniverse’ including The War Between the Land and the Sea. Fans were delighted when this spin-off was alluded to in the ’73 Yards’ episode of the latest season and Deadline is told that shooting will commence in September.

One of our sources close to the production believes Disney will “need to make a decision” on its future relationship with the show soon after The War Between the Land and the Sea wraps, and this could have a bearing on how long the in-demand Gatwa — who will lead a West End production of The Importance of Being Earnest at the end of this — remains Doctor. Although the next season has wrapped, this source predicts the final episode has been left open-ended, with the possibility remaining open that Gatwa could regenerate into his successor if he chooses to exit. Gatwa’s agents hadn’t responded to Deadline’s request for comment by press time.