The pirates are back - Anew study from the European Union’s Intellectual Property Office (EUIPO) suggest that online piracy has increased for the first time in years. In fact, piracy rates have bee…::We analyze a new study where the EUIPO suggests online piracy is on the increase within the European Union.
I am pretty sure they know how many accounts they will lose for every dollar they increase the price. It should be a net positive for them because otherwise they would not do it.
Enforcing terms and conditions that they previously did not is just another price increase in the grey area that is not directly perceived that way.
I agree that “Lost x amount to piracy” does not even make sense in that context. They know exactly what they are doing.