• JokeDeity@lemm.ee
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    1 year ago

    Lol, no, you don’t understand. Companies (literally millions of them) own many other companies that they never put any logo on or anything. For an outside of Nestle example, check out this list of companies owned by Kroger that you will never find anything labeled by Kroger inside of:

    https://www.kroger.com/i/kroger-family-of-companies

    Also this list may be VERY incomplete because it’s hosted by Kroger and they have no obligation to give the entire truth here.

    • macniel@feddit.de
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      1 year ago

      I’ve never seen Kroger nor any of that companies. Do they sell in Germany?

      And if the umbrella company is proud of thier products they bought, of course they put their label on it or state it somewhere. Where else would be the point of it? Brand recognition and all.

      • JokeDeity@lemm.ee
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        1 year ago

        I’m not sure outside of the US, but I know within the US, via owning so many other companies, they are second only to Walmart in revenue and growth. I can also say that part of their system is to be very quiet, they buy out local chains and then slowly over many years turn them into Krogers. My local chain was bought in the 90s, but by 2009 there were still a few stores carrying the original signage and products still had the original labeling, however they have by now all been formally converted. They don’t need brand recognition, they’re MASSIVE and take out any competition they can add to their arsenal.