Amazon (AMZN.O) is planning a major revamp of its decade-old money-losing Alexa service to include a conversational generative AI with two tiers of service and has considered a monthly fee of around $5 to access the superior version, according to people with direct knowledge of the company’s plans.
Google has these phases for the products they develop, right now they’re in the phase where they’ve functionally abandoned home and are giving it just enough support to try to get some other company to manage/fix it and let them profit off of it.
I’m not usually a fan of Apple, but they’re probably going to be the ones defining where things go. If they want the market, it’s basically up for grabs right now.