Streaming has meant it has never been easier for Hollywood to measure the power of nostalgia. They watch what we’re watching and rewatching and it means they bring back, to varying degrees of success: The Matrix, Scream, Top Gun, Indiana Jones, Mad Max, Hocus Pocus, Legally Blonde, Ghostbusters, Home Alone, Blade Runner, Kung Fu Panda, Jurassic Park, Teenage Mutant Ninja Turtles, Beetlejuice and many, many more. At this very moment, Twisters, Kung Fu Panda 4, Despicable Me 4, and Furiosa are in cinemas. In the very near future we are getting more Alien films, more Frozens, more Lord of the Rings, a Mufasa origin story, even more attempts at making Snow White, Jurassic Park and Fantastic Four movies, a bewildering number of Avatar films and, somehow, another Tron. Occasionally, an Ice Age film suddenly appears like a jump scare.
Hollywood is not nimble at the best of times, let alone when dealing with a backlog caused by the pandemic then two industry-halting strikes. Right now, it is on the ropes, in a fight with foes they created. They created a landscape in which no films end any more because they’re all The Empire Strikes Back in a never-ending story – which has eroded goodwill among casual moviegoers, who were asked too often to watch TV shows or read comics just to understand what is happening in a film. An investment banker’s approach to film-making that has left us hungry for more original, mid-budget films when they’ve put all their money in intellectual properties (IPs). And an overreliance on franchises that are loved for being familiar, not because they are strong enough to warrant more instalments.
Some will argue that sequel or franchise fatigue is not really a thing, in that it is immediately disproved when a hit like Bad Boys: Ride or Die comes along. But it’s hard not to feel fatigued when original films are just croutons in a Hollywood buzzword salad: made entirely of sequels and prequels and existing IPs and brands and reboots and remakes. Some of their decisions have even started feeling a bit insulting. Did we seem like we wanted a Pop-Tarts origin story? We didn’t mean to.
So basically the evidence suggests it isn’t a actually a thing, but you’re going to continue to imply it is?
The whole article just reeks of projection. The writer feels something, and insists the rest of the world feels it too, to spite the evidence to the contrary.
I also don’t get what they’re trying to imply by saying original films are “just croutons in a buzzword salad”. I mean…yeah? What year is this? Does this writer believe this is a fresh take? Original films share the space with franchises and adapted IPs, that has been the case for decades now, and people have been complaining about it for just as long.
But so what? Original films are getting made all the time, and really good ones at that, you just have to stop giving a shit what Disney or Warner Brothers are doing and seek them out.