Summary
Journalists are increasingly abandoning X (formerly Twitter) for Bluesky, citing higher engagement and less toxicity. Since Elon Musk’s takeover of X, changes like deprioritizing external links and rising hate speech have alienated many, especially marginalized groups.
Bluesky, founded by Jack Dorsey, offers a more welcoming environment, especially for journalists and activists, with 20x the engagement in some cases.
Reporters note better traffic, reduced harassment, and a focus on diverse stories.
Organizations like The Guardian and fundraising groups also report greater success on Bluesky compared to X.
Using the term “Open Social Web” instead of fediverse or mastodon seems to help a lot. TechCrunch and other news orgs use the term more nowadays and Meta mentions it as well as the about us on Bluesky.