Like everywhere else on the internet, LinkedIn is awash in AI-generated content. It’s a perfect fit. As first reported by Wired, a new study has found that more than half of the posts on LinkedIn were constructed using some form of generative AI. Anyone who has spent any amount of time on LinkedIn won’t be shocked.
Wired had exclusive access to a study performed by AI detection startup Originality AI. According to the publication, Originality scanned 8,795 public English LinkedIn posts that are more than 100 words long and published from January 2018 to October 2024. Of those, 54 percent were likely AI-generated. According to the study, there was a huge spike in 2023 when OpenAI released ChatGPT but it’s leveled off.
LinkedIn is a social media site aimed at helping people get a job and build a professional network. Interactions on the site have long felt like an unnecessary corporate meeting or sterile job interview. The site has been steeped in corporate culture and stilted corporate speech—that kind of dittoing aggressively bland talk that’s drained of all color and joy. It’s the kind of writing LLMs are perfect at replicating.
Who knew that generative AI would find such a welcoming home on a site designed to attract corporate robots?
Yup, the vast majority of the posts weren’t worth reading even before generative AI was this accessible
Probably improved the content
Just like generative AI LinkedIn is an echo chamber. People act like bots on there so they get what they deserve.
I was wondering why it sounded more human these days
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That’s fine, most of the content was written by corporate robots before anyway.
A match made in the grayest depth of banality.
How fitting, that content no one wrote, goes on to be content no one reads.
They’ve eliminated the need for both creators and consumers of content. Certainly this gain in efficiency will add value to society
Hey man, my AI bots are reading your AI pulp in their spare cycles.
Top Tip: Do have a LinkedIn Profile so that employers can find you and verify that you are a person with experience and connections.
However, do not read LinkedIn. Do not post thoughts or engage with LinkedIn content. That is what desperate, soul-sucking, horrible people do.
If you own a company, its a good marketing place. But, yeah, best advice for any social media tied to your identity is to only use it for publishing professional content. Don’t use it to consume lol
That awkward moment where you realize the forest is made of trees.
Turns out there was a job writing content so stupid that even AI could do a better job at it after all.
😂 I am always amazed how cringe my timeline on linkedin is, when I open it once a year to repost some stuff from my company 😆
I bet it’s because no one truly wants to be on linked in and suck up to their manager.
Now ai can handle the bs writing most people do.
exactly! “I was energized to meet with the team in X and discuss our sales figures” or “congrats, company Y, for disrupting the market of foot creams” is the best use of AI.
I’m not sure how you would even be able to tell if that type of content is AI-generated or just plain old copy-pasted from one of a thousand similar posts
The people on that hellhole are so soulless it wouldn’t surprise me if the study miscategorized them.
Couldn’t have happened to a nicer company.
That would mean the quality of the posts would have to improve.
Linkedin is just for the worst suck-ups, by which I mean they are the worst at sucking up.
Well thats not true.
Some of us just publish so people can suck up to us by sharing out content. I’m surprised at how well it works, but I’m not complaining.
Also great for OSINT
A plastic existence
