Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
Mine too.
The funny part is that it is actually “headlights on when wipers required”, which is quite strange. When I am in heavy rain and I have a freshly rainx’ed winshield, I don’t even need wipers. But I still need lights