Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
Cars have lights on them?
Bikes have lights on them too.
Unless you’re in the Netherlands, where 2/3rds of the bikes will have the shitty “this is legally a light” LEDs from the convenience shops… Oh, and 2/3rds of those will be either out of battery, or installed facing the wrong way.