Social media users probably won’t read beyond this headline, researchers say | Penn State University
www.psu.edu
In an analysis of more than 35 million public posts containing links that were shared billions of times on the social media platform between 2017 and 2020, the researchers at Penn State found that around 75% of the shares were made without the posters clicking the link first. Of these, political content from both ends of the spectrum was shared without clicking more often than politically neutral content.

A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read

    • pivot_root@lemmy.worldEnglish
      81·
      1 month ago

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    • Rimu@piefed.socialEnglish
      3·
      1 month ago

      it’s actually about how often posts are shared without reading, not how often people glance at a headline.

    • ShareMySims@sh.itjust.worksEnglish
      2·
      1 month ago

      Yup. If I actually want to read an article and it isn’t a site I already know isn’t too bad, I’ll right click copy the link and put it in the archive machine to get to a readable version of it. I really don’t think they can blame us at this point for not wanting to click every shitty clickbait headline, nor is it necessarily a bad thing that people aren’t (especially people who don’t use adblock and just accept cookies to make the shit go away. With the quality of reporting on most of these sites, they’re definitely not getting a good deal)