catculation@lemmy.zip to Technology@lemmy.worldEnglish · 7 months agoReddit introduces a new ad format that looks similar to posts made by users | TechCrunchtechcrunch.comexternal-linkmessage-square12fedilinkarrow-up10arrow-down10
arrow-up10arrow-down1external-linkReddit introduces a new ad format that looks similar to posts made by users | TechCrunchtechcrunch.comcatculation@lemmy.zip to Technology@lemmy.worldEnglish · 7 months agomessage-square12fedilink
minus-squarewise_pancake@lemmy.calinkfedilinkEnglisharrow-up0·edit-27 months agoEdit: I misread the post to be 28% CTR, you can ignore my comment. There’s absolutely no fucking way CTR for those is 28%. I do not believe that. Posts don’t even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one. Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit. Edit: for context, it’s 0.9% on FB, 1.9% on Google. What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?
minus-squareCar@lemmy.dbzer0.comlinkfedilinkEnglisharrow-up0·7 months agoImproved by 28%, not at 28%. That would be some awful idiocracy type of future and we’re not there… yet.
minus-squareIhnivid@feddit.delinkfedilinkEnglisharrow-up0·7 months agoI mean, generally I’m all for shitting on reddit, but there’s also a third option: Reader’s not understanding what 28% better than other ad types means.
Edit: I misread the post to be 28% CTR, you can ignore my comment.
There’s absolutely no fucking way CTR for those is 28%.
I do not believe that.
Posts don’t even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.
Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.
Edit: for context, it’s 0.9% on FB, 1.9% on Google.
What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?
Improved by 28%, not at 28%.
That would be some awful idiocracy type of future and we’re not there… yet.
…but it’s got electrolytes!
I mean, generally I’m all for shitting on reddit, but there’s also a third option: Reader’s not understanding what 28% better than other ad types means.