YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.
The less people who watch YouTube, the less valuable those ads are, and therefore the less valuable premium just be.
Have YouTube viewers been going up to justify ads being more valuable?
Video serving can cost a lot of bandwidth. Hence it could be sensible.