.io is especially popular because it resembles the computer term “input-output.”
It is huge with start-ups and IT companies.
Well, those companies should also have the technical chops to know better.
I still think that most of opening up the TLD space was a mistake, not just the two-character stuff. Very few new TLDs have actually provided a lot of use, but they have created a “brand tax” on companies that don’t want confusing use of similar registrations and who then go register the equivalent domains.
But then again, startups probably aren’t considering the geo-political implication of country TLDs and that in 5-10 years any specific nation might simply stop existing.
Well, those companies should also have the technical chops to know better.
I still think that most of opening up the TLD space was a mistake, not just the two-character stuff. Very few new TLDs have actually provided a lot of use, but they have created a “brand tax” on companies that don’t want confusing use of similar registrations and who then go register the equivalent domains.
.biz vs .com is a great example.
But then again, startups probably aren’t considering the geo-political implication of country TLDs and that in 5-10 years any specific nation might simply stop existing.
Agree, tech companies and the like should have known better. In fact, a few did mention it back then, e.g. https://tamouse.github.io/blog/politics/2019/10/02/why-is-the-io-domain-problematic.html