McDonald's tells U.S. restaurants it's not a 'political brand' after Trump visit
www.cnbc.com
McDonald's said it is not endorsing a presidential candidate after Trump's visit to one of its restaurants.

Cross-posted from “Too Bad, So Sad, Too Late - McDonald’s tells U.S. restaurants it’s not a ‘political brand’ after Trump visit” by @JimmyBigSausage@lemm.ee in !news@beehaw.org

Excerpt:

Though President Donald Trump visited a Pennsylvania McDonald’s location on Sunday, the fast-food giant is trying to stay neutral in the presidential race.

“As we’ve seen, our brand has been a fixture of conversation in this election cycle. While we’ve not sought this, it’s a testament to how much McDonald’s resonates with so many Americans. McDonald’s does not endorse candidates for elected office and that remains true in this race for the next President,” the company said in an internal message viewed by CNBC and confirmed by a source familiar with the matter.

I haven’t eaten at a McDonalds since before covid, and I don’t really miss it.

  • kobra@lemm.ee
    47·
    2 months ago

    They did know beforehand, an AP article said as much:

    “Upon learning of the former president’s request, we approached it through the lens of one of our core values: we open our doors to everyone,” the company said. “McDonald’s does not endorse candidates for elected office and that remains true in this race for the next president. We are not red or blue – we are golden.”

    • vodka@lemm.ee
      12·
      2 months ago

      Open doors to anyone, by closing them for anyone not pre approved to show up when Trump was there.

    • RestrictedAccount@lemmy.world
      22·
      2 months ago

      To be fair, they can’t stop a franchisee from being a dip shit - even though it is causing serious damage to the brand.

      • barsquid@lemmy.world
        10·
        2 months ago

        They can. They own the property as a requirement for franchising. If they don’t want it to happen they can deny the request and remove for trespassing anyone who doesn’t cooperate.

      • kobra@lemm.ee
        8·
        2 months ago

        They could’ve theoretically played it that way, but they didn’t. They said they got the request and approved it.