I am a touch screen enjoyer. At least in theory. I like having time to browse, look at pictures, easy access to customization options and most importantly no feeling of pressure. I am not spending a cashier’s time and potentially blocking someone behind me (at least there is usually less of a line for the self-ordering).
However there are negatives for sure. My biggest annoyance is that these devices are often annoyingly slow and unresponsive. They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click. Also if I know what I want it is often faster to tell the cashier and let them enter the order (on their more expert-optimized and less laggy keypad).
They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click.
I think this is intentional. They want you to take time looking at the pictures so you might think “you know what, actually I’d like some of those fries as well” by making it hard to just quickly select what you want and leave.
I wouldn’t even be surprised if there’s a psychological effect where you feel like ordering more makes this tedious ordering process more worthy. I mean why go through 2 minutes of clicking and waiting just for one stupid cheeseburger.
I am a touch screen enjoyer. At least in theory. I like having time to browse, look at pictures, easy access to customization options and most importantly no feeling of pressure. I am not spending a cashier’s time and potentially blocking someone behind me (at least there is usually less of a line for the self-ordering).
However there are negatives for sure. My biggest annoyance is that these devices are often annoyingly slow and unresponsive. They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click. Also if I know what I want it is often faster to tell the cashier and let them enter the order (on their more expert-optimized and less laggy keypad).
I think this is intentional. They want you to take time looking at the pictures so you might think “you know what, actually I’d like some of those fries as well” by making it hard to just quickly select what you want and leave.
I wouldn’t even be surprised if there’s a psychological effect where you feel like ordering more makes this tedious ordering process more worthy. I mean why go through 2 minutes of clicking and waiting just for one stupid cheeseburger.