CNN tracked Trump’s watch to a building in Sheridan, Wyoming—and found strange ties to a “male enhancement honey” company with a similar name.
Last month, Donald Trump announced that he was selling limited-edition, gaudy watches ranging from $499 to the bargain price of $100,000, bragging about their Swiss-made precision.
But a CNN investigation traced the watches’ origin to a shopping center in remote Sheridan, Wyoming, where TheBestWatchesOnEarth LLC, the company behind the timepieces, is based. There’s no indication that a watch company is located at the building listed at the address, only a daycare. Its neighbors include an H&R Block, a Wendy’s, and a “vape and hemp smoke shop.”
CNN couldn’t find the people behind the company either, because the business’s location allows it to legally hide those details from the public. The news network found that knocking on the door of the business’s supposed address didn’t answer those questions. Interestingly, the limited liability corporation behind Trump’s infamous gold sneakers is also based at the address, along with other random businesses. The watch company was registered on July 29, only two months before Trump announced the watch line.
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Probably because most people don’t lie, it’s useful to have records of legit businesses, and (hopefully, but IANAL) it’s one more thing that someone could be charged on for fraud.
It also probably has a panopticon effect. If people didn’t need to register, then there’s low monitoring of what people do and so those with more grey ethics are more likely to cheat the system. But because there’s a process, one assumes someone is watching, and therefore most people will stay in line; only the most scummy people will actually lie.