48-page report citing Ars Technica urges FTC, FCC investigate connected TV data harvesting. Gen AI, potentially racially discrimniatory practices head concerns.
Am I reading this wrong or are they literally hijacking a shot in the content by placing a product in there?
Sounds like they could literally go in there and replace the kid watching tele-shopping in a movie with watching a literal ad made to look like it’s genuinley in the movie.
Tbh could be worse replacing an ad placement with another (say adidas to nike).
Personally actually be worse would be replacing an ad relevant to the movie (like an advertisement for the newest tool the protagonist always needed to progress)
Am I reading this wrong or are they literally hijacking a shot in the content by placing a product in there?
Sounds like they could literally go in there and replace the kid watching tele-shopping in a movie with watching a literal ad made to look like it’s genuinley in the movie.
It’s exactly that. Detect where there are ads in a scene ( a panel for example) and replace the space with their own ads.
Tbh could be worse replacing an ad placement with another (say adidas to nike).
Personally actually be worse would be replacing an ad relevant to the movie (like an advertisement for the newest tool the protagonist always needed to progress)