Conservative (and let’s be real, also neoliberal) Christians hate that verse. There are so few places in the NT where Jesus explicitly says “you will go to hell for this,” and that’s one of them. They get extremely uncomfortable if you make them think about how they believe they will one day have to stand in front of God and explain why they ignored this verse.

So naturally I advocate bringing it up to them as much as possible. There actually are a lot of deeply Christian people who are disturbed by the dissonance there, and for the most part the messaging just isn’t happening. Like, what is the biggest Jesus advertisement campaign right now? Probably the Protestant Buddy Jesus “He gets us” campaign, which doesn’t really say much of anything.