YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • foggy@lemmy.world
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    5 months ago

    I can’t wait til YouTube fucks around and finds out.

    I got hobbies that are way more fun than ads.

    I’m addicted to their shit because it provides a constant stream of dopamine. You fuck that up with ads, I will break the addiction. Seamlessly. It won’t even be difficult to do if going back kicks me in the balls with ads. I’m gone. My guitar is right here. My home server is right here. My GitHub profile could use some TLC. I got a long Todo list.

    Do it. Go full enshitification.

    I’m actually kind of excited for it.

    • Mkengine@feddit.de
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      5 months ago

      This was me with Reddit, my worst days were 8 hours a day. Now I spent 30 mins per day at most on Lemmy.

  • SecretPancake@feddit.de
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    5 months ago

    Ah this is why they started showing screensavers now in the pause screen on the Apple TV app. They just needed this feature to bother people even more. Well, I won’t see it since I made the deal with the devil half a year ago and got Premium and I think it’s actually worth the money considering it’s my most watched streaming service by far.

  • 30p87@feddit.de
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    5 months ago

    Btw, selfhosting piped is very easy as it comes as a docker compose container.

    • Joelk111@lemmy.world
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      5 months ago

      Laughs in… Supporting creators by supporting them in other ways than watching ads on their videos, right? Right???

        • Joelk111@lemmy.world
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          5 months ago

          Sweet, for sure, I have no issue with that.

          The people complaining about ads who don’t support creators in other ways is what bothers me.

          • TwoCubed@feddit.de
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            5 months ago

            I don’t know man, I loved YouTube back in the days when people made videos for shits and giggles. No one expected money from that.

      • pyre@lemmy.world
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        5 months ago

        ublock origin users barely noticed. you just have to update filters every now and then.

        • ShunkW@lemmy.world
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          5 months ago

          And if you have the knowledge or savvy to use a network wide solution like pihole, I haven’t seen an ad in over a year. It’s not a perfect solution cuz I haven’t figured out how to filter ads on Mobile. But I’ve accepted that I just watch YouTube on my laptop or desktop.

          • TwoCubed@feddit.de
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            5 months ago

            You can use Revanced for example. Alphabet is trying to fuck that up too, but it’s still going strong. Plus, a revanced YouTube is a lot better than the regular app. Want to get rid of Shorts? Revanced will let you get rid of those shitty videos for good. Hate sponsor messages in Videos? Revanced will let you integrated sponsorblock.

            The day that revanced won’t work anymore is the day I’ll stop using YouTube.

  • uzay@infosec.pub
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    5 months ago

    Ah, taking inspiration from what porn sites have been doing for decades to trick you into clicking on ads. Nice work, Google.