Todd Willing’s departure from Model e raises questions about Ford’s EV strategy.

Ford Motor Co. appointed Todd Willing the new Global Design Director for Ford and Lincoln brands worldwide. Willing was formerly the Global Design Director for Ford’s electric vehicle (EV) division, the Model e. Willing’s promotion leaves a gap in the Model e division’s team.

Electric vehicle sales have been on a decline this year for most EV automakers. Earlier this month, Ford suggested that it would focus less on pure EV production and shift plans to hybrid-electric vehicles. Willing’s promotion supports Ford’s upcoming plans.

“We’re committed to creating long-term value by building a competitive and profitable business. With pricing and margin compression, we’ve made the decision to adjust our product and technology roadmap and industrial footprint to meet our goal of reaching positive EBIT within the first 12 months of launch for all new models,” said Ford Vice Chair and CFO John Lawler.

  • cron
    6·
    4 months ago

    Here in europe, Ford also sells two additional models, the Ford Capri and Explorer, starting from 35.000 €.

    Both cars are based on the Volkswagen MEB platform and are produced only in germany.

    Edit: Image of the Ford Capri

    • ebc@lemmy.ca
      3·
      4 months ago

      So basically 2 re-skinned ID.4. So nothing unique or original here, basically no differentiation from the gazillion 5-seater CUVs on the market already.