Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.
Maybe some old-school 60s’ “episode is financed by <something very good soap>” text in the beginning?
Or product placement, if the events (EDIT: on the screen) unfold in our time.