BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
The only thing that matters is voting with your wallet
The problem is all the other people voting the wrong way with their bigger wallets.
That’s business. Bmw isn’t a cost effective brand in the first place, so anyone on a budget shouldn’t complain in the first place