If they’re trying to do an animated spin off of the live action Barbie movie they have grossly missed the point. People who saw the Barbie movie aren’t going to watch an animated movie to see if Ken is finally “kenough”. Honestly not sure why they wouldn’t stick to the animated movie prescription of promoting their latest line either. It’s a toy they can sell and frankly not all of those movies are even terrible. They’re not going to win Oscars, but the animated Barbie movies wouldn’t have to up their game much to be in the running for animation awards as they’re generally pretty meta making them fun for all ages. They had an animated online series (dreamhouse) that was well-acclaimed before the live action movie and actually seemed to inform how some of the live action movie was done.

Really sounds like sitting on a gold mine and then trying to steal the workers’ bathroom because suddenly it got the “right” interest via controversy.