referring to anything and everything from starbucks as “coffee” is part of the strategy of the “culture” (keyword: cult) initiation. people want to feel like they belong, so once you master the ridiculous pretentious starbucks lingo and every barista in the zip code knows you by name, you’re in. and once you’re in, it’s difficult to leave. by design. and now that you associate “coffee” with “starbucks,” it naturally follows that if it’s not starbucks, then it must not be coffee
referring to anything and everything from starbucks as “coffee” is part of the strategy of the “culture” (keyword: cult) initiation. people want to feel like they belong, so once you master the ridiculous pretentious starbucks lingo and every barista in the zip code knows you by name, you’re in. and once you’re in, it’s difficult to leave. by design. and now that you associate “coffee” with “starbucks,” it naturally follows that if it’s not starbucks, then it must not be coffee