• can@sh.itjust.works
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    3 months ago

    As the senators explained:

    The EDGE Shelf helps Kroger gather and exploit sensitive consumer data. Through a partnership with Microsoft, Kroger plans to place cameras at its digital displays, which will use facial recognition tools to determine the gender and age of a customer captured on camera and present them with personalized offers and advertisements on the EDGE Shelf. EDGE will allow Kroger to use customer data to build personalized profiles of each customer… quickly updating and displaying the customer’s maximum willingness to pay on the digital price tag—a corporate profiteering capability that would be impossible using a mere paper price tag.

    That’s pretty fucked

    • radicalautonomy@lemmy.world
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      3 months ago

      Living near a large city center, I have multiple grocery options. But people in small towns often have a single grocery store and then one or more dollar stores. This will significantly impact their ability to shop frugally, but I have no doubt that the majority of them will find a way to blame Democrats for it despite the majority of them continually voting against their best interest and choosing candidates from the party whose mission is to put every last red cent possible into their billionaire benefactors’ hands.