Elon Musk’s X just sued a nonprofit advertising group out of existence | CNN Business
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A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.

The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

  • partial_accumen@lemmy.world
    94·
    5 months ago

    The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

    Does it? Zero advertising dollars will be coming to x because of this, and its poisoning-the-well to any other companies that would even consider starting advertising with x for fear of retribution.

      • xmunk@sh.itjust.works
        29·
        5 months ago

        It isn’t though - this is an industry group that helped vet platforms… given how Musk responds to people pulling their advertisements from the platform this is probably actually counter productive… also the Streisand effect.

      • orcrist@lemm.ee
        9·
        5 months ago

        The actual message is to not create a single entity that could be sued like this. Businesses can still get the same information and make the same decisions. Suing companies directly because they won’t advertise on Twitter would itself be pointless and good for the lulz. But that’s Twitter’s next move. Will they hook us up? Popcorn is waiting.

      • stoly@lemmy.world
        2·
        5 months ago

        I think that part of the problem for musk is that advertisers were paying attention to the findings and they may have influenced some to stop.

    • Psychodelic@lemmy.world
      81·
      5 months ago

      I mean, it’d be equally crazy, if not more, to think businesses that intend to advertise there indefinitely would pass up on the opportunity to market to millions of (mostly) morons

      • Burn_The_Right@lemmy.world
        4·
        5 months ago

        No idea. Last I checked it was a letter of the alphabet. Microsoft used the letter as part of a name for a game console, but they weren’t stupid enough to try to use a single letter for an entire name. Only a complete fucking moron would try to force some dumb shit like that onto the public.

        Maybe they are referring to the social media company Muskrat bought and is driving into the ground by making it a haven for fascists. But that company was called Twitter.