McDonald's issues exclusive gold cards to individuals as a testament to their success in society. Bill Gates' gold card offers access to free meals worldwide.
Gates can visit any McDonald’s worldwide and enjoy a free meal for life.
That’s the point though, right? It’s all publicity. They don’t want to give it to someone who may actually use it. Give it to the billionaire who will never use it so.
They don’t want to give it to someone who may actually use it.
They do, at least to some degree. They would love to brag about Bill Gates entertaining an entire Lolita Express’s worth of business colleagues at one of their restaurants. And they would love for people to flock to a franchise location to catch a glimpse of Gates, in the same way nightclubs will pay a premium for models and movie stars to show up at their venues.
The publicity of McDs being associated with the Gates brand is worth far more than the number of burgers Gates could consume, even if he shut down a venue buying people hamburgers on their dime.
That’s the point though, right? It’s all publicity. They don’t want to give it to someone who may actually use it. Give it to the billionaire who will never use it so.
They do, at least to some degree. They would love to brag about Bill Gates entertaining an entire Lolita Express’s worth of business colleagues at one of their restaurants. And they would love for people to flock to a franchise location to catch a glimpse of Gates, in the same way nightclubs will pay a premium for models and movie stars to show up at their venues.
The publicity of McDs being associated with the Gates brand is worth far more than the number of burgers Gates could consume, even if he shut down a venue buying people hamburgers on their dime.