IKEA Family is a membership program, like grocery store memberships. The only real feature of the program was their 5% discount. But now, they are getting rid of it to focus on “New Lower Price offers”. I’m not holding my breath that their prices are going to come down anytime soon.
IKEA Family is worthless now. They do offer “select delivery options” with no explanation on what this means.
IKEA profits are wayyyyy up this past year. So not sure why they’re killing off a successful marketing program.
Growth is not up to expectations
Well, getting rid of your return customer incentive program isn’t going to help growth.
Maybe not in the long run, but please someone think of the next fiscal quarter!!
Is this actually “shrinkflation?”
The phrase literally comes from product manufacturers who shrink the volume of their product and sell it for the same price.
This is basically a crappier loyalty program.
I think colloquially people have begun expanding use of the word to include anything where features or product are removed but the price stays the same.
Maybe there’s a better word for that, but I understand the parallel.
Isn’t this loyalty program free like many others?
So the price stays the same
