Well, if the first step happens (people going vegan), then other protein sources will be automatically in demand. A huge chunk of protein powder nowadays is whey, that can be easily substituted by soy, because of the sufficient amino acid profile of soy.
i think that’s a hard sell for most people and i frankly just don’t see it happening. do you have a plan to make that happen?
Well, if the first step happens (people going vegan), then other protein sources will be automatically in demand. A huge chunk of protein powder nowadays is whey, that can be easily substituted by soy, because of the sufficient amino acid profile of soy.