Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?

  • bjorney@lemmy.ca
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    1 year ago

    For us, probably 1 in 10-15ish say they never signed up. We also have a double opt in, meaning every single one of them opened an email and clicked a link to confirm they wanted to keep getting marketing emails

    About 0.2% of people unsubscribe every time we send something out