Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
You don’t understand the word “explicit” do you? Unless I check a box that says “please send me bullshit”, I am not explicitly giving you consent to send me bullshit. You’re also not giving me an option to pay for the whitepaper to avoid being sent bullshit.
The ramifications are that your shitty industry dies over night, and I’m okay with it.
Okay, now I’ve lost respect for you as a person. If I need any of that I’m going to ask my peers for references because I trust references way more than some jackass sending me the same e-mail 12 times over 6 weeks. If I can’t get references, them I’m going to use a search engine. Did you forget that exists?
But for all your bragging about being able to drill down and locate very specific individuals, none of you drill down and search by “this person in particular NEVER responds positively to spam”. So until you start doing that, I’m affected by your immoral practices and I get an opinion too, whether you like my opinion or not.
We’re having a conversation about your industry in general. Not whatever goalpost you move the conversation to.
It’s clear to me from this conversation that your industry is not able to morally justify themselves and instead of owning your shitty behavior you have convinced yourselves that you’re doing people a service. You are not good people. :(
Also, I did notice you conveniently ignoring my comments on sending 12 freaking e-mails. I’d love to see you justify that nonsense.
You don’t need to lose respect for people who are brainwashed by capitalism. They don’t know better because it’s normalised for them all the time. If you berate them, it won’t make them change their ways or see that they’re doing harm.
Mailing people out of the blue is probably a good way to get new customers. How else will people know? SEO is always tricky, advertisements are often blocked, calling a company or sending some mails might get better results. However, twelve mails is clearly overdoing it and there should be a functioning opt out button even out of those mails.
I guess a better way would be to go to conferences of your target demographic, but that would require effort.