Summary
- Google Messages is rolling out an Unsubscribe button to combat spam.
- Pressing the button sends a ‘STOP’ message from the user to the sender, blocking non-essential texts.
- The Unsubscribe button is available for RCS for business messages and texts from short codes.
Is it clever enough to not send STOP to engagement fishing spam? Like the ones that use the STOP message to add you to a list of people who actually read the thing and then you’re spammed a load more for months?