This number isn’t that big when compared to the overall industry. CBS is averaging about 5 million viewers per night. In the 1970s when there was just broadcast, their average viewership was almost 30 million per night.

https://www.forbes.com/2009/07/25/media-network-news-audience-opinions-columnists-walter-cronkite.html

Netflix averages double of current CBS viewership of one program in just four days. I do wonder what the numbers are for catch-up views of cbs/paramount streaming. I doubt it’s enough to catch up to Netflix but I could be wrong.

https://variety.com/2025/tv/news/you-season-5-ratings-netflix-views-1236381635/

Another example - the hit “Adolescence” got over 17 million views in a week (and 114 million for the month for just this program).

https://www.yahoo.com/entertainment/adolescence-now-passed-bridgerton-seasons-190053380.html