Vegan meat replacements already sell for much more than the real meat original, and people happily pay it, even though the ingredients are cheap.
Doesn’t seem too far fetched that they’ll find some vegans happy to pay (and able to afford to pay) a premium for this.
It’s a genius move to start with pet food. Much fewer issues with potential food safety approvals, it doesn’t have to be as perfect, there isn’t as much competition because the regular vegan substitutes would be unhealthy for meat eating animals, and they don’t have to worry about pushback from people worried that they’ll be forced to eat lab meat.
Vegan meat replacements already sell for much more than the real meat original, and people happily pay it, even though the ingredients are cheap.
Doesn’t seem too far fetched that they’ll find some vegans happy to pay (and able to afford to pay) a premium for this.
It’s a genius move to start with pet food. Much fewer issues with potential food safety approvals, it doesn’t have to be as perfect, there isn’t as much competition because the regular vegan substitutes would be unhealthy for meat eating animals, and they don’t have to worry about pushback from people worried that they’ll be forced to eat lab meat.