How do they do it and how much does someone pay to get their name/business to show up on Google maps when a random googler is navigating to an entirely unrelated destination?

    • LemmyKnowsBest@lemmy.worldOP
      0·
      11 months ago

      Thank you for the insight. But wait a minute, who pays $2 to $6 per click? Kaley Lesham pays Google that much every time someone clicks on her? Seems to me that licensed clinical social worker who put her name on Google maps would have to pay a lot for that.

      (LOL Your username)

      • SHITPOSTING_ACCOUNT@feddit.de
        0·
        11 months ago

        We don’t know how much she pays, but yeah. It’s quite likely she does pay that much (and it may or may not pay off - if she gets one extra long term customer paying $100 per session, every week, for a year, that easily pays for a couple hundred clicks that go nowhere. OTOH the 99% of people who don’t need a LSCW but click the pin just to figure out what it is, why it shows up on the map, or what the acronym stands for aren’t going to provide any benefit…).

        Ads/Marketing/customer acquisition are unbelievably expensive (and thus also a huge business).