That little button, the one saying ‘follow’? It’s lying to you. The follow lie is a classic tale of enshittification that’s occurred on nearly every social media platform. It’s pretty simple: You join a social media platform and find some people who interest you. You tap follow (or ‘Add friend’, ‘Like page’, ‘Subscribe’), because you want to see their content. For a while, everything works just fine. You see your best friend’s wedding photos, your favourite blogger’s posts.