I think they mean that the sticker makes it stand out, putting the model/brand into your conscious mind. If a Macbook is displayed normally onscreen, it is just some prop that you might not pay any additional attention to at all. Sure, you unconsciously know that it is an Apple product, but that fact is not at the front of your mind at all. With the Apple logo covered, you still know that it is an Apple product all the same, but you are actually consciously thinking about fact.
Apple paid a shit ton of money over the years to get their devices into enough tv shows and movies and even students at universities to do that. They want to be the default so that you have that “Oh, wow. Gwart has a Dell?” moment. And they want the writers to know that so that… frigging Gwart has a Dell.
As for covering it up? The prop department doesn’t care about Apple’s image, they just do what the production team tells them. And the production team doesn’t care about Apple’s image, they just want to make Apple pay for it.
As for in real life? I know a lot of people who put stickers over anything that is an LED that lights up when you use it. And I’ve personally always put a sticker or two on my work and personal laptops just so that I can identify it at a glance. You haven’t lived until you have watched people have to check the lock screen to figure out which laptop is which.
It’s because Apple products are instantly recognizable but the logo gets covered up in media for legal reasons. A big BBC sticker on the back of a macbook just makes it even more obvious that it’s a macbook because it draws the eye to it and often the light bleeds through the thin stickers anyway
I think they mean that the sticker makes it stand out, putting the model/brand into your conscious mind. If a Macbook is displayed normally onscreen, it is just some prop that you might not pay any additional attention to at all. Sure, you unconsciously know that it is an Apple product, but that fact is not at the front of your mind at all. With the Apple logo covered, you still know that it is an Apple product all the same, but you are actually consciously thinking about fact.
Which is kind of the point.
Apple paid a shit ton of money over the years to get their devices into enough tv shows and movies and even students at universities to do that. They want to be the default so that you have that “Oh, wow. Gwart has a Dell?” moment. And they want the writers to know that so that… frigging Gwart has a Dell.
As for covering it up? The prop department doesn’t care about Apple’s image, they just do what the production team tells them. And the production team doesn’t care about Apple’s image, they just want to make Apple pay for it.
As for in real life? I know a lot of people who put stickers over anything that is an LED that lights up when you use it. And I’ve personally always put a sticker or two on my work and personal laptops just so that I can identify it at a glance. You haven’t lived until you have watched people have to check the lock screen to figure out which laptop is which.
It’s because Apple products are instantly recognizable but the logo gets covered up in media for legal reasons. A big BBC sticker on the back of a macbook just makes it even more obvious that it’s a macbook because it draws the eye to it and often the light bleeds through the thin stickers anyway